The main idea behind the new Twinings TV advert 2011 is that British Women Now Juggle an Average 6.2 Roles in Daily Life - With 67% of British Women Putting Others Needs Before Their Own, 17% Admit They Are Not Happy - So we decided to design a campaign to help women reconnect with themselves and commissioned Creative Director, Paul Brazier from the advertising agency AMV BBDO to come up with a visual metaphor to communicate this idea. Take a look at the making of the Twinings Advert, here from Paul Brazier and from Kylie Matluik, director of PSYOP the animation house responsible for the beautiful creative. - Multi-tasking Women Need Only 10 Minutes Daily to De-stress and Reconnect - If you would like to know more and see how you can Take 10 with Twinings, click through to: www.twinings.co.uk Here are a few more facts around the YouGov poll commissioned by Twinings... Juggling an average of 6.2 jobs daily, compared to 4.7 for men, a staggering 97% of frazzled females feel stressed, according to new research from tea maker, Twinings. Women rank being a friend, cook, housekeeper and mother among the most common roles they play in life, with 67% often or always putting the needs of others before their own. Women aged 35+ and women with children at home feel the detrimental effects more so than any other, with one third of women (34%) aged 35-44 feeling guilty if they try to focus on themselves for as little as 10 minutes. 29% of women with children living at home feel the ...
Keywords: Making-of, Advertising, Commercial, twinings advert 2011, Twinings, Tea, UK
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